IBM Runs Television Ads That Show How Their Information Technology

question 119

Multiple Choice

IBM runs television ads that show how their information technology services can help a small Internet start-up prepare for and solve any problems that may arise in its daily operations.This is an example of a:

• A) unique selling proposition.
• B) advertising objective.
• C) media profile.
• D) basis for comparative advertising.
• E) basis for product identification.