John Diaz Immigrated to Tallahassee from Cuba in the 1980s

question 42

Multiple Choice

John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper-middle-class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound.
-Refer to Diaz.Customers of Diaz's coffee shop can purchase coffee,coffee makers,mugs,chocolate,music CDs,and all sorts of unique gift items.Diaz is practicing:

• A) m-commerce
• B) interactive merchandising
• C) lifestyle merchandising
• D) scrambled merchandising
• E) pop-up shopping

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Definitions:

Sales Presentation Method

A systematic approach used by salespeople to communicate the value of a product or service to potential buyers, often involving demonstrations, visuals, and tailored messages.

Sales Approach

The strategy or method used by a salesperson to engage potential customers and persuade them to purchase a product or service.

AIDA Procedure

stands for Attention, Interest, Desire, and Action, which are the stages a marketer aims to take a consumer through during the buying process.

Attention

The act of focusing sensory or cognitive resources on specific stimuli, objects, or thoughts.