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Apple Stores Apple, Inc. Opened Its First Apple Store in 2001 and 2001

question 8

Multiple Choice

Apple Stores
Apple, Inc. opened its first Apple Store in 2001 and currently has hundreds of stores spanning several countries. Many of the Apple Stores are inside malls, but Apple also has several freestanding stores, which they call their flagship stores, with each looking a little different on the outside. These are located in New York City, Boston, Los Angeles, Chicago, San Francisco, Montreal, Tokyo, and Osaka.
The store in New York City is a glass cube with a glass cylindrical elevator and spiral staircase that leads to an underground store. Inside, they have long tables displaying products ranging from the iMac, MacBook Air, iPods, printers, cameras, and other accessories. All these products are accessible to customers who can try them out and ask various questions of informed associates. The walls are mostly metallic, and the signs are all backlit.
All stores have a Genius Bar where customers can receive technical advice or set up service and repair for their products. To address the needs of the many iPod users, some stores, such as the New York store, have set up a separate iPod Bar where customers can get their own technical assistance. They also have an iMac station for kids who want to try out games and learning products and a theater for workshops, product training sessions, and special presentations.
Apple introduced the handheld Easy Pay system where customers don't have to wait in line to purchase products. With a simple click of a paperless, handheld credit card scanner, the employee brings the cash register to the customer. Items can be rung up anywhere on the show room floor. Apple plans to open several more stores in the years to come.
Apple also has its online store. At its Web site, a customer can order any Mac or iPod product, plus a large variety of accessories. In addition to its product offerings, a customer can watch a demonstration of how products work or check out the latest Mac ads or news.
-Refer to Apple Stores.What method of non-store retailing does Apple take advantage of through the use of its Web site?

Definitions:

Sherman Act

A United States antitrust law passed in 1890 that prohibits monopolistic practices and promotes competition.

Antitrust Law

Legislation intended to promote competition and prevent monopolies by regulating anti-competitive business practices.

Regulatory Standards

Established rules and specifications issued by authoritative bodies to ensure products, services, or processes meet specific requirements.

Clayton Act

A U.S. law enacted in 1914 aimed at promoting competition and preventing monopolies by addressing specific practices not covered by the Sherman Antitrust Act.