Ernest Has Three Engineering Degrees

question 160

Multiple Choice

Ernest has three engineering degrees.He has hired an interior decorator to update his home.He is tremendously frustrated when he asks what he thinks are simple questions about weight-bearing walls and insulation requirements that the designer is unable to understand.Yet Ernest has the same problems when the designer starts talking about mauve,cerise,and magenta.Why is the communication process not working in this instance?

• A) The designer is not intelligent enough to understand engineering.
• B) Noise is interfering with both encoding and decoding.
• C) The wrong medium has been used.
• D) The sender and receiver do not share overlapping frames of reference.
• E) Personal selling should not be used to market this type of product.

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Definitions:

Alternative Goods

Products or services that can be used in place of each other, satisfying the same customer need or want.

Society Forgoes

The opportunity costs that society incurs when choosing to allocate resources to one project or purpose over another, leading to the loss of potential benefits from other uses.

Creative Destruction

Creative destruction refers to the process through which new innovations lead to the demise of older technologies or business models, fostering growth and economic progress.

New Firms

Recently established companies or businesses entering a market.