Because Marketers Do Not Control Consumers' Comments on Social Media

question 120

Multiple Choice

Because marketers do not control consumers' comments on social media sites such as Twitter and Facebook:

• A) there is a chance that comments and postings will be negative.
• B) any comments consumers leave are virtually useless to marketers.
• C) filtered feedback channel has been created.
• D) most consumers do not trust the comments they read there.
• E) any feedback marketers receive there will be impersonal.

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Definitions:

Supply Chain Companies

Businesses involved in the movement of goods from manufacturers to consumers, including production, distribution, and fulfillment services.

Off-Shore Sourcing

The practice of sourcing products or services from suppliers located in foreign countries, often to take advantage of lower costs or specialized skills.

External Forces

External forces refer to outside influences that affect an organization, market, or environment, such as economic conditions, legal policies, and social trends.

Economic Landscape

The overall condition and characteristics of the economy at a certain time, including factors like GDP growth, unemployment rates, and inflation.