The Marketing Function That Evaluates Public Attitudes,identifies Areas Within the Organization

question 174

Multiple Choice

The marketing function that evaluates public attitudes,identifies areas within the organization that the public may be interested in,and executes a program of action to gain public understanding is called:

• A) public relations.
• B) advertising.
• C) implicit communications.
• D) personal selling.
• E) sales promotion.

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Definitions:

Psychology

The science that studies behavior and the physiological and mental processes that underlie it and the profession that applies the accumulated knowledge of this science to practical problems.

Outgoing

A personality trait characterized by a person being sociable, extroverted, and willing to engage with others.

Reserved People

Individuals who are naturally reticent, shy, or inclined to keep their thoughts and feelings to themselves.

Possible Selves

One’s conceptions about the kind of person one might become in the future.