GM Uses Blogging to Communicate with Customers Online

question 129

Multiple Choice

GM uses blogging to communicate with customers online.GM's vice chairman Bob Lutz-an auto industry veteran and the company's director of product development-began an online journal about the company in 2005.Once readers realized it really was Lutz and not an advertising ploy,they quickly warmed to the idea and appreciated his candid comments about GM and its competition.This is an example of:

• A) a blog.
• B) an interactive podcast.
• C) narrowcasting.
• D) social media.
• E) answers A and D.

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Definitions:

Communication Approach

A method or strategy used in conveying information or in interacting with individuals or groups, tailored to effectively reach and engage the intended audience.

16-Year-Old Boy

A male human who has reached sixteen years of age, typically considered a stage of adolescence.

Automobile Accident

An unexpected event involving one or more vehicles, resulting in potential damage, injuries, or fatalities.

Sexual Comment

An inappropriate or unwelcome remark that is sexual in nature, often considered harassment when unsolicited.