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When Castrol Syntec,a premium motor oil,sought a new way to reach its young,car-passionate audience,the brand found its mark with video games.In its first-ever attempt at in-game advertising,Castrol Syntec found a way to show consumers (in a virtual world) the brand's power and performance.In the communication process,the game served as a(n) _____ for transmitting the message.
Clinicians
Healthcare professionals, such as doctors, nurses, and therapists, who work directly with patients in diagnosing and treating illnesses.
Cultural Biases
The phenomenon where personal, societal, and cultural beliefs or values influence one's judgment or behavior, often unconsciously.
DSM
The Diagnostic and Statistical Manual of Mental Disorders, a standardized classification of mental disorders used by mental health professionals in the USA.
Schizophrenia
A chronic mental disorder that affects how a person thinks, feels, and behaves, characterized by delusions, hallucinations, disorganized speech, and impaired cognitive function.
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