Because Marketers Do Not Control Consumers' Comments on Social Media

question 120

Multiple Choice

Because marketers do not control consumers' comments on social media sites such as Twitter and Facebook:

• A) there is a chance that comments and postings will be negative.
• B) any comments consumers leave are virtually useless to marketers.
• C) filtered feedback channel has been created.
• D) most consumers do not trust the comments they read there.
• E) any feedback marketers receive there will be impersonal.

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Definitions:

Excess Capacity

Refers to a situation where a company has more production capability available than is necessary to meet demand, often resulting in unused resources or facilities.

Financial Advantage

A benefit that helps to improve a company's financial position, which can include lower costs, access to new markets, or additional revenues.

Financial Advantage

The benefit gained in financial terms, providing an edge over competitors or contributing to financial stability.

Outside Supplier

An external organization or company that provides goods or services to another company as opposed to internal sources.