Large Retailers Such as Target and Walmart and Sellers of Shopping

question 56

Multiple Choice

Large retailers such as Target and Walmart and sellers of shopping goods such as automobiles and furniture often use _____ for their locations.

• A) remote,rural locations
• B) office complexes
• C) factory outlets
• D) freestanding stores
• E) regional malls

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Definitions:

Scale Development

The process of designing, testing, and validating a scale or instrument for measurement, typically of attitudes, attributes, or behaviors.

Thurstone Scales

A psychometric scale developed by L. L. Thurstone, used to measure attitudes by asking respondents to agree or disagree with a series of statements, each weighted according to their position on an agree-disagree continuum.

Likert Scale

A Likert scale is a psychometric scale commonly involved in research that employs questionnaires. It is the most widely used approach for scaling responses in survey research, such that the term is often used interchangeably with rating scale, even though the two are not synonymous.

Aptitude

A natural ability to do something or to learn something.