When Heinz Introduced Its Ketchup Globally,it First Had to Deal

question 165

Multiple Choice

When Heinz introduced its ketchup globally,it first had to deal with the fact that ketchup is not a household staple outside the United States.Heinz had to show foreign users how ketchup can be used.Globally,Heinz has had to rely primarily on _____ advertising.

• A) reminder
• B) persuasive
• C) informative
• D) compulsive
• E) influential

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Definitions:

Government Purchases

Expenditures by government entities on goods and services that are directly consumed or invested to achieve public objectives, contributing to aggregate demand.

Crowding-out

A phenomenon where increased government spending leads to a reduction in private sector spending and investment due to higher interest rates.

Aggregate Demand

The complete market appetite for all goods and services in an economy, assessed at a defined price level during a particular duration.

Medium of Exchange

An intermediary instrument used to facilitate the sale, purchase, or trade of goods between parties.