M&M's Famous Slogan,"Melts in Your Mouth,not in Your Hand," Is

question 52

Multiple Choice

M&M's famous slogan,"Melts in your mouth,not in your hand," is an example of a(n) :

• A) unique selling proposition
• B) advertising objective
• C) basis for lifestyle strategy
• D) promotional mix
• E) basis for comparative advertising

---

Definitions:

Temperament

The innate part of an individual’s personality, including aspects of mood, behavior tendencies, and emotional responses.

Extended Family

Multigenerational kinship network of parents, children, and other relatives, sometimes living together in an extended-family household.

Postpartum Depression

A mood disorder affecting women after childbirth, characterized by feelings of sadness, worthlessness, and anxiety.

Early Development

involves the period of rapid physical, cognitive, social, and emotional changes that occur from birth through early childhood.