According to the AIDA Concept,the First Step an Advertiser Must

question 152

Multiple Choice

According to the AIDA concept,the first step an advertiser must take is to gain the consumers'::

• A) attention
• B) attitude alignment
• C) action
• D) adaptation
• E) adoption

---

Definitions:

Age Stereotypes

Preconceived notions and generalized beliefs about individuals or groups based on their age, often resulting in discrimination or biased treatment.

Challenging Jobs

Positions that require a high level of skill or effort and provide a substantial degree of personal satisfaction upon achievement.

Lack Creativity

A situation or condition where there is an absence of originality, innovation, or novel ideas.

Ability Stereotyping

The prejudgment and oversimplification about the capabilities of individuals based on their membership in certain groups, which can influence expectations and opportunities.