Which of the Following Statements About the AIDA Model Is

question 54

Multiple Choice

Which of the following statements about the AIDA model is true?

• A) The AIDA model explains why public relations is the most important element in the promotional mix.
• B) Advertising is most effective at the purchase stage of the AIDA model.
• C) Certain promotional tools are more effective at certain stages of the AIDA model.
• D) Sales promotion is not helpful during the attention stage of the AIDA model.
• E) The promotional mix should not be influenced by the AIDA model.

---

Definitions:

Negative Impression

An unfavorable view formed about someone or something based on their actions, appearance, or information presented.

Standard Question

A conventional or typical question used in various contexts to gather information, opinions, or feedback.

Behavioral Question

A type of question used by employers during interviews that asks the candidate to provide an example of a past experience to predict future behavior.

Direct Question

A straightforward inquiry that seeks a specific piece of information without ambiguity.