When a Product Is in the Growth Stage of Its

question 48

Multiple Choice

When a product is in the growth stage of its product life cycle:

• A) all elements of the promotional mix are equally important.
• B) advertising and public relations are particularly important.
• C) persuasive and reminder advertising is decreased.
• D) personal selling is ineffective.
• E) personal selling and sales promotions are the major elements of the promotional mix used.

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Definitions:

Integrated Marketing Communications Campaign

A strategic approach that combines various promotional tools and communication strategies to deliver a consistent message about a brand to a targeted audience.

Consistent Message

The practice of ensuring that all communication and promotional activities deliver the same core message about a brand or product to maintain brand identity and consumer trust.

Personal Selling

A direct sales approach where salespeople use face-to-face interaction to persuade customers to purchase a product or service.

B2B Markets

Business-to-business markets, where transactions of goods or services occur between businesses rather than between businesses and consumers.