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Slatescape sells crushed slate to be used as a decorative,permanent mulch to keep weeds out of flower beds.Initially,Slatescape was marketed heavily to home owners,but after years of radio and television advertising,Slatescape has decided to put a majority of its promotion budget into personal selling and sales promotion to lawn and garden supply stores and large discount stores such as Walmart.This new strategy is a _____ strategy.
Functional
Designed to be practical and useful, often referring to something that has a specific purpose or role in a larger system or structure.
Organic Organization
An organizational structure that is flexible, adaptive, and less formalized, enabling quick responses to changes in the environment.
Formal Rules
Explicitly stated policies or statutory regulations that govern behavior and procedures within organizations or institutions.
Fundamentals Of Organizing
involves the basic principles and practices of arranging the structure, roles, and processes in an organization to achieve efficiency and goals.
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