Ads for M&M Candy That Prominently Feature the M&M Candies

question 4

Multiple Choice

Ads for M&M candy that prominently feature the M&M candies in real-life situations are using a _____ style.

• A) slice-of-life
• B) lifestyle
• C) animated product symbol
• D) demonstration
• E) scientific

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Definitions:

Analytics

The systematic computational analysis of data or statistics, used for the discovery, interpretation, and communication of meaningful patterns in data.

Return on Marketing Investment (ROMI)

A measurement of the profitability and effectiveness of marketing efforts, calculated by dividing the incremental financial gain from marketing by the cost of the marketing activities.

Expenses

Refers to the costs incurred in the operation of a business or the execution of a project.

Revenue Analysis

Marketing analytics tool that measures and evaluates revenue from specific products or regions.