Cranium,the Seattle-Based Toy Company,has Recently Introduced Giggle Gear,a Toy Designed

question 162

Multiple Choice

Cranium,the Seattle-based toy company,has recently introduced Giggle Gear,a toy designed to let kids' imagination run wild.With the face and headpieces that make up Giggle Gear,kids can change themselves into aliens,fairies,bugs,and robots.What type of advertising will this company be using to promote this new toy?

• A) Pioneering
• B) Innovative
• C) Promotional
• D) Start-up
• E) Comparative

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Definitions:

Manufacturability

The ease with which products can be designed for efficient mass production.

Product Development Teams

Teams charged with moving from market requirements for a product to achieving product success.

Concurrent Engineering

Use of participating teams in design and engineering activities.

Design Activities

Tasks involved in conceiving, specifying, and creating a design for a product, system, or structure, including research, development, prototyping, and testing.