An Ad in Which Dunkin' Donuts Tells Consumers That More

question 104

Multiple Choice

An ad in which Dunkin' Donuts tells consumers that more "hard-working" people prefer their coffee than the high-priced,"elitist" coffee sold at Starbucks is an example of _____ advertising.

• A) competitive
• B) institutional
• C) comparative
• D) image
• E) pioneering

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Definitions:

Industry Vs. Inferiority

A stage of Erikson's psychosocial development where, between the ages of 5 and 12, children strive to master knowledge and skills, facing the challenge of feeling competent versus inferior.

Initiative Vs. Guilt

A stage in Erik Erikson's psychosocial development theory where children aged around 3 to 5 years face the challenge of undertaking new tasks or feeling guilty for failing.

Parenting Style

The manner in which parents raise and manage their children, characterized by differing levels of responsiveness and demandingness.

Authoritarian

A parenting or leadership style characterized by strict discipline, high expectations, and little warmth or communication.