Which of the Following Statements About the Selection of Media

question 105

Multiple Choice

Which of the following statements about the selection of media for advertising is true?

• A) Creative planning for an ad that goes on a billboard is the same as the planning for an ad that runs on television.
• B) The media selection is typically unrelated to the advertising objectives.
• C) The appeal and executional style of the ad often affect the media selection.
• D) Creative work is finished before the media are selected.
• E) Media selection is the first step in developing an advertising campaign.

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Definitions:

Productivity

The measure of the efficiency of production, often quantified as the ratio of outputs produced to inputs used in the production process.

Factor Labor

This refers to the human effort, both physical and mental, used in the production of goods and services.

Market Wage

The prevailing rate of pay for given types of work or specific occupations in a particular geographic or sectoral labor market.

Brewmasters

Brewmasters are professionals skilled in the brewing of beer, overseeing the production process from ingredient selection to fermentation and final product tasting.