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Many Advertisements Use Celebrities Who Are Liked by Many People

question 132

Multiple Choice

Many advertisements use celebrities who are liked by many people in hopes that consumers will buy the product that the celebrity endorses.Using celebrities to influence consumers to buy the product is an example of which advertising appeal?


Definitions:

High-End Segments

Market segments composed of consumers who purchase luxury or premium products and services.

Low-End Segments

Market segments that target price-sensitive consumers by offering products with fewer features or lower quality at a reduced price.

Multiple Products

Refers to a range of different products offered by a company, aimed at catering to varying customer needs and market segments.

Customers' Needs

The requirements or desires that clients seek to fulfill with products or services.

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