_____ Is a Measure of the Number of Times an Individual

question 137

Multiple Choice

_____ is a measure of the number of times an individual is exposed to a brand message.It is used to measure the intensity of a specific medium's coverage.

• A) Synchronization
• B) Reach
• C) Cost per contact
• D) Media scheduling
• E) Frequency

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Definitions:

Passing Away

A euphemism for dying or death.

Soften Your Request

A communication strategy used to make a request seem less direct or imposing.

Main Request

The primary or most significant demand, question, or objective put forward by someone, often in the context of negotiation, inquiry, or communication.

Clear Statement

A declaration or expression that is easy to understand due to its simplicity and lack of ambiguity.