Every Day Around Lunchtime,Rascal's Deli Sends Text Messages Advertising Daily

question 80

Multiple Choice

Every day around lunchtime,Rascal's Deli sends text messages advertising daily specials to customers on their GPS-enabled mobile phones.This is an example of:

• A) recency planning
• B) guerrilla marketing
• C) pioneering advertising
• D) executional style
• E) a seasonal media schedule

---

Definitions:

Health and Safety Inspectors

Professionals responsible for assessing workplaces to ensure they comply with health and safety regulations and standards to protect workers.

Physical Health Hazards

Environmental factors or substances that can cause harm or illness to an individual's physical health in the workplace.

Shared Responsibility Model

A newer approach to safety in the workplace that assumes the best way to reduce accident rates relies on the cooperation of the employer and the employees (who may be represented by a union).

Safety of Members

Measures and practices in place to ensure the physical well-being and health of members within an organization or group.