_____ Is the Element in the Promotional Mix That Evaluates

question 29

Multiple Choice

_____ is the element in the promotional mix that evaluates public attitudes,identifies issues that may elicit public concern,and executes programs to gain public understanding and acceptance.

• A) Personal selling
• B) Advertising
• C) Mass communications
• D) Public relations
• E) Sales promotion

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Definitions:

Shareholders

Individuals or entities that own shares in a corporation, thus having part ownership and potentially influencing the company's decisions.

Suppliers

Businesses or individuals that provide goods or services to another entity typically in a supply chain context.

Facilitating Relationships

Facilitating relationships involves creating and maintaining positive connections among business partners, customers, or employees to support organizational objectives.

Marketing Department

A division within a company that focuses on activities and strategies to promote its products or services.