Which of the Following Statements About Online Sales Promotions Is

question 99

Multiple Choice

Which of the following statements about online sales promotions is true?

• A) Internet sales promotions are more effective and cost-efficient at generating responses than their offline counterparts.
• B) One of the few types of sales promotion that cannot be used online is sampling.
• C) Online coupons have lower redemption rates than off-line coupons.
• D) Loyalty marketing programs are ineffective when used at Web sites to encourage traffic.
• E) There is no way for a marketer to build long-term,mutually beneficial relationships with customers online.

Analyze growth strategies such as market penetration, market development, product development, and diversification.

Evaluate the strategic marketing planning process and decision-making criteria for product continuation or discontinuation.

Identify and describe the four quadrants of the Boston Consulting Group's portfolio analysis and associated marketing strategies.

Apply growth strategy concepts to real-life business situations for improving performance or expansion.

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Definitions:

Missing Amount

A term referring to unaccounted funds or discrepancies found in financial records during a reconciliation or audit process.

Accounting Records

Documentation and books that hold financial information and transactions of a business, essential for preparing financial statements.

Computer Equipment

The physical hardware used in or with computers, including peripherals such as keyboards, monitors, external drives, and other devices.

Initial Investment

The initial amount of money spent to start a project, acquire an asset, or invest in a financial product.