LeBlanc's Pecan Company Betty and Orville LeBlanc Recently Opened LeBlanc's Pecan Company Retail

question 29

Multiple Choice

LeBlanc's Pecan Company
Betty and Orville LeBlanc recently opened LeBlanc's Pecan Company retail store.In addition to shelled and unshelled pecans,the Texas store sells pecan pies,tortes,fruitcakes,fudge,pralines,chocolate pecan bark,homemade pecan ice cream toppings,and jams and jellies.At this time,there are no other stores of this type in the Houston area.The LeBlancs are considering developing an advertising campaign for their store focusing on its wide assortment of pecan-related products.Orville LeBlanc has drawn up a list of communication tasks the advertising must accomplish.He used the DAGMAR approach to draw up this list.
-Refer to LeBlanc's Pecan Company.A feature article in a Houston newspaper describing the LeBlanc's Pecan Company store and what it sells would be an example of:

• A) newspaper advertising
• B) event sponsorship
• C) product placement
• D) competitive advertising
• E) publicity

---

Definitions:

Temporal

Pertaining to the temporal bone of the skull, near the temples, or relating to time.

Coccyx

The small, triangular bone at the base of the spinal column, composed of three to five fused vertebrae; commonly known as the tailbone.

Odontoid Process

A peg-like projection from the second cervical vertebra (axis) around which the first cervical vertebra (atlas) rotates, enabling head rotation.

Cervical Vertebra

The vertebrae located in the neck region, which support the skull and enable various head movements.