Point-Of-Purchase Displays in Grocery Stores,coupons,premiums,and Trial-Size Packages Are Most Useful

question 3

Multiple Choice

Point-of-purchase displays in grocery stores,coupons,premiums,and trial-size packages are most useful when the consumer is near the _____ stage of the AIDA model.

• A) liking
• B) awareness
• C) action
• D) preference
• E) knowledge

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Definitions:

Differential Forgetting

Refers to the phenomenon that different types of information are forgotten at different rates, often influenced by the relevance, emotional impact, and repetition of the information.

Fundamental Attribution Error

The tendency to overemphasize personality traits and underestimate situational factors when explaining others' behavior.

Illusory Correlation

Cognitive exaggeration of the degree of co-occurrence of two stimuli or events, or the perception of a co-occurrence where none exists.

External Attribution

The process of attributing the cause of one's own or another's behavior to factors outside the individual, such as the situation or environment.