Oakley Grove and Abraham Enterprises Both Market Oranges and Grapefruits

question 90

Essay

Oakley Grove and Abraham Enterprises both market oranges and grapefruits.Oakley Grove has been in business for almost 40 years,while Abraham Enterprises has only been selling citrus fruit for about 18 months.Abraham Enterprises would like to take business away from Oakley Grove,and Oakley Grove wants to retain all of its customers.Explain which sales promotions each should emphasize in its marketing mix.

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Definitions:

Arbitrary Cutoff

A subjective point chosen without any specific criterion or rationale, often in data analysis or reporting.

Electron Orbits

Paths around the nucleus of an atom that electrons follow, determined by the electron's energy level.

Nucleus Collision

An interaction where two atomic nuclei come into close contact and may result in a nuclear reaction or fusion, often studied in physics.