When Did Marketers Move Away from Making One-Time Sales and Toward

question 51

Multiple Choice

When did marketers move away from making one-time sales and toward relationship selling?

• A) Marketers have always focused on relationship selling.
• B) During the Industrial Revolution.
• C) In the wake of the Great Depression.
• D) Just after World War II.
• E) Very recently.

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Definitions:

Challenge and Performance

The relationship where increased levels of challenges lead to higher performance if the individual is motivated and has the necessary skills.

Moderators

Variables that influence the strength or direction of the relationship between independent and dependent variables in research or analysis.

Situational Constraints

Describes factors in the environment that can limit the effectiveness of a decision or action, including resources, time, and organizational structure.

Knowledge and Ability

Refers to the theoretical or practical understanding an individual has, as well as their capacity to apply it effectively in various situations.