For Which of the Following Products Would Its Producer Be

question 60

Multiple Choice

For which of the following products would its producer be more likely to choose personal selling rather than advertising or sales promotion to market it?

• A) Garden hose
• B) HD television
• C) Dry-cleaning
• D) Coffee mug
• E) Breakfast cereal

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Definitions:

Management Knowledge

The body of understanding and skills that managers use to effectively run organizations, including strategic planning, leading, organizing, and controlling.

Japan-Dominated

Refers to industries, markets, or areas of technology where Japanese companies hold a leading or influential position on the global stage.

Henry Fayol

A French mining engineer and management theorist best known for developing a general theory of business administration.

Managerial Responsibility

The obligations and duties of managers to make decisions, guide actions, and oversee the welfare and performance of their team and organization.