To Initiate the CRM Cycle,a Company Must First

question 78

Multiple Choice

To initiate the CRM cycle,a company must first:

• A) establish marketing objectives
• B) capture relevant customer data on interactions
• C) identify customer relationships with the organization
• D) understand the interactions the company has with current customers
• E) decide on a segmentation strategy

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Definitions:

Basic Tastes

The primary sensory experiences of human taste perception, traditionally classified as sweet, sour, salty, bitter, and umami.

Umami

Umami is one of the five basic tastes, alongside sweet, sour, bitter, and salty, and is characterized by a savory flavor found in foods like tomatoes, cheese, and soy sauce.

Olfactory Receptor

A sensory receptor specialized for detecting odors, located in the mucous membrane of the nose.

Cilia

Microscopic, hair-like structures on the surface of cells that move in a wave-like fashion to transport particles or fluids.