Best Buy Instituted a System in All of Its Stores

question 153

Multiple Choice

Best Buy instituted a system in all of its stores that customizes their product offerings for the five key customer segments it has identified: affluent professional males,young entertainment enthusiasts,upscale suburban moms,families who are practical technology adopters,and small businesses with fewer than 20 employees.This focus implies that Best Buy is:

• A) ethnocentric.
• B) demand based.
• C) sales-centric.
• D) supply based.
• E) customer-centric.

---

Definitions:

Shelter

A place providing temporary or permanent protection and accommodation, especially for people in immediate need or distress.

Theories

Systematic sets of ideas or principles designed to explain certain phenomena or observed facts.

Marriage

A legally recognized union between two individuals in personal relationship, typically signifying cultural, religious, or social bonds.

Family

A group made up of parents and their children, regarded as a unit, regardless of whether they live together.