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_____ occurs when a firm is customer-driven and seeks to understand the attributes customers want in the goods and services they buy and the value of those attributes to customers.Thus,the price of the product is set at a level that seems to the customer to be a good price compared with the prices of other options.
External Users
Individuals or entities outside of an organization who are interested in its financial information, such as investors, creditors, and analysts.
Historical Data
Information from the past used for analysis to understand trends, patterns, and to plan future moves.
Planning Process
A systematic approach involving the development of strategies and allocating resources to achieve organizational goals.
Next Financial Year
The forthcoming fiscal period for a business or organization, following the current fiscal year.
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