When Sony PlayStation Users Want to Access Amenities on the Sony

question 37

Multiple Choice

When Sony PlayStation users want to access amenities on the Sony Web site,they are required to log in and supply information such as their name,e-mail address,and birth date.They are also given the opportunity to complete a survey that captures much more information about them and their gaming habits.Sony gathers this information and makes it available internally to better serve the customer.This is an example of a company using:

• A) learned research.
• B) stimulus/response marketing.
• C) knowledge management.
• D) sales-oriented marketing.
• E) motivational research.

---

Definitions:

Allocated General Overhead

The portion of indirect costs that have been assigned to a specific product, department, or project.

Special Equipment

Custom or unique machinery or tools developed or acquired for specialized production or operational processes.

Fixed Manufacturing Overhead

The portion of manufacturing overhead costs that do not change with the level of production, such as salaries of supervisory staff and depreciation of factory equipment.

Disk Drives

Disk drives are data storage devices used for storing and retrieving digital information using one or more rigid rapidly rotating disks (platters) coated with magnetic material.