Which of the Following Is an Example of Owned Media

question 103

Multiple Choice

Which of the following is an example of owned media?

• A) The tweet that Winnie-who works out regularly at FitBody Bootcamp-sent to her followers about how much weight she's lost since she's been working out
• B) An e-mail sent by Garrett to the manager of FitBody Bootcamp, asking about what types of workout programs the gym offers
• C) The Facebook page created by FitBody Bootcamp to let members know about special events at the gym
• D) The display advertisement that FitBody Bootcamp purchased on the local newspaper's Web site
• E) The personal blog "Feeling the Burn," maintained by Andy, who is one of the instructors at FitBody Bootcamp

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Definitions:

Hostile Transaction

Typically refers to a takeover attempt by a company or individual that is strongly opposed by the target company's management or board of directors.

Merger

The combination of two or more companies into a single entity, typically to achieve greater efficiencies and strengthen market position.

Acquisition

The act of obtaining control of another company or asset through purchase or exchange.

Conglomerate Merger

A type of business combination where two or more companies in unrelated industries come together to form a single corporate entity.