One Reason Why Negative Customer Comments and Complaints Are Important

question 62

Multiple Choice

One reason why negative customer comments and complaints are important to an organization is that they can:

• A) quickly be hidden from competitors
• B) be used in future advertising campaigns
• C) help the organization identify "problem" customers,who are then typically removed from mailing lists
• D) bring to light unknown brand flaws
• E) generate sympathy for the organization when consumers realize that "no one is perfect"

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Definitions:

Publicly Traded

Refers to a company whose shares are available for purchase by the public on stock exchanges.

Tax Burden

The total amount of taxes paid by an individual or business, expressed as a percentage of income.

Piece Rate Plan

A compensation model where workers are paid a fixed sum for each unit of production completed, rather than an hourly wage.

Teamwork

The collaborative effort of a group to achieve a common goal or complete a task in the most effective and efficient way.