For Which of the Following Situations Would a Price Skimming

question 144

Multiple Choice

For which of the following situations would a price skimming strategy be most appropriate?

• A) The addition of a new comic book series with a gay protagonist
• B) The introduction of a new brand of bottled water
• C) The elimination of demand for low-wattage light bulbs
• D) The introduction of a unique, roomy automobile model that has extremely low energy and fuel costs
• E) The introduction of a Barbie Olympic champion doll by Mattel and the International Olympic Committee