With Value-Based Pricing

question 17

Multiple Choice

With value-based pricing:

• A) the firm is sales driven.
• B) the firm is both customer driven and competitor driven.
• C) increased profitability for wholesalers will increase the number of services they are willing to perform.
• D) consumers are more concerned about price than quality.
• E) additional long-term costs to manufacturers will increase.

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Definitions:

Website

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Mobile Marketing

The marketing activities conducted through mobile devices, such as smartphones and tablets, to reach consumers in a timely, personalized, and interactive manner.

Smartphone App

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Direct Marketing

A form of advertising in which companies communicate directly with customers through a variety of media including mail, email, telephone, and texting.