After Establishing a Listening Platform,an Organization Should

question 100

Multiple Choice

After establishing a listening platform,an organization should:

• A) develop a list of objectives for its social media team to accomplish
• B) attempt to develop a unique social media platform to generate buzz about the brand
• C) identify potential consumers
• D) decide which tools and platforms to use as part of its social media strategy
• E) implement measurement tools to determine the benefits of social media

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Definitions:

Expert Witness

An expert witness is a specialist in a particular field who is called upon to provide expert testimony or evidence in a court of law.

Eyewitness

A person who has seen something happen and can give a first-hand description of it.

Eyewitnesses

Individuals who have directly observed an event and can provide first-hand testimony or information about it.

Lay Witnesses

Individuals who provide testimony in a legal proceeding about what they have directly observed or experienced, without expert status.