Why Is Price Lining a Valuable Tactic for Marketing Managers

question 12

Multiple Choice

Why is price lining a valuable tactic for marketing managers?

• A) Price lining results in a greater inventory carrying charge.
• B) It reduces confusion for its customers.
• C) A company that uses price lining has more price markdowns and greater markup.
• D) The price lining strategy allows the company to gain brand loyalty from its targeted segments.
• E) Price lining tends to confuse customers and requires them to listen closely to the salesperson's pitch.

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Definitions:

Jay Treaty

A 1794 agreement between the United States and Great Britain that aimed to resolve outstanding issues since the American Revolution and facilitate ten years of peaceful trade.

House of Representatives

The lower chamber of the United States Congress, which along with the Senate, makes up the legislature of the United States.

Appropriation of Funds

The legislative process by which governments allocate funds to various departments, agencies, and programs within the government's budget.

Bank of the United States

A historically significant financial institution in the United States, established in 1791 and 1816 in two iterations, intended to serve as a repository for federal funds and as the government's fiscal agent.