Which of the Following Is a Price Tactic That Offers

question 67

Multiple Choice

Which of the following is a price tactic that offers all goods and services at the same price (or perhaps two or three prices) ?

• A) Primary pricing
• B) Uniform-price tactic
• C) Single-price tactic
• D) Constant-pricing
• E) EDLP

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Definitions:

Endorser

An individual or entity supporting or promoting a product, service, or idea, often to influence public opinion or consumer behavior.

Misleading Advertising

Describes promotional activities that deliberately deceive or create a false impression about the nature, characteristics, or benefits of a product or service.

Lanham Act

United States legislation that provides trademark protection and combats misleading advertising and unfair competition.

Direct-To-Consumer Advertising

Marketing practice where manufacturers advertise their products directly to consumers, bypassing retailers or intermediaries.