Marketing Two or More Products in a Single Package for a Special

question 106

Multiple Choice

Marketing two or more products in a single package for a special price is known as:

• A) price bundling
• B) two-part pricing
• C) psychological pricing
• D) price lining
• E) family pricing

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Definitions:

Opportunity Cost

The cost of foregone alternatives, representing the benefits an individual, investor, or business misses out on when choosing one alternative over another.

Interest Rate

is the cost of borrowing money or the return on investment, expressed as a percentage of the principal, over a specified period.