For Sports Marketers,an Inelastic Demand Curve Means That They Have

question 50

Multiple Choice

For sports marketers,an inelastic demand curve means that they have greater flexibility in making pricing decisions.What can a sports marketer do to make demand for his or her product more inelastic?

• A) Have a winning team that people want to see play.
• B) Sell the rights to buy a season pass.
• C) Eliminate all quantity discounts.
• D) Use discriminatory pricing.
• E) Any of these strategies will help render demand more inelastic.

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Commercial Paper

Very short-term debt issued by major companies.

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A lending agreement in which the borrower promises to pay principal and interest in accordance with specific terms.