When Asking Questions in a Request Message _____________

question 80

Multiple Choice

When asking questions in a request message _____________

• A)begin with the least important question and work your way up to the most important.
• B)avoid any open-ended questions.
• C)ask only questions that are central to your main request.
• D)format complicated questions so they stand out from other text.

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Definitions:

Unaided Recall Test

A performance metric that requires consumers to recall advertisements from memory, without any clues.

Print Ad

A form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, businesses, and other audiences.

Recognition Test

A performance metric that involves showing consumers an advertisement and asking if they recognize it.

Percentage-Of-Sales

A method used to create a marketing or advertising budget based on a fixed percentage of a company's sales revenue.