Examlex
Briefly describe the elements of a negative message that uses the direct approach.
Singular Proposition
A categorical proposition whose subject term designates a specific thing rather than a class.
Advertising Campaign
A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).
Slogan
A short, memorable phrase used primarily in advertising or by political campaigns to convey an objective or ideal succinctly.
Categorical Proposition
An assertion that confirms or rejects a characteristic for every individual in a class.
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