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List three techniques for deemphasizing bad news.
ROI
Return on Investment, a performance measure used to evaluate the efficiency or profitability of an investment relative to its cost.
Contribution Margin Ratio
The percentage of sales revenue remaining after variable costs are subtracted, indicating how much contributes to covering fixed costs and generating profit.
Fixed Expenses
Costs that remain constant regardless of the level of production or business activity.
Sales
The total revenue generated from goods or services sold by a company during a specific period.
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