Selling Points Focus on the User of the Product or Service

question 25

True/False

Selling points focus on the user of the product or service while benefits focus on the user.

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Definitions:

Counseling Relationship

The bond formed between a therapist and a patient, aimed at fostering emotional healing and cognitive improvements.

Vehicle For Change

A metaphorical concept referring to tools, methods, or agents that facilitate or drive change.

Counselor Genuineness

The authenticity and real presence of a counselor or therapist in a therapeutic setting, vital for building trust with clients.

Congruence

Congruence in psychology refers to the alignment and authenticity between an individual's inner feelings and their outward expressions, considered crucial in Rogerian therapy.