The Advertising Manager for Roadside Restaurants, Inc For What Range of Probability That the New Cable Network

question 97

Multiple Choice

The advertising manager for Roadside Restaurants, Inc., needs to decide whether to spend this month's budget for advertising on print media, television, or a mixture of the two. She estimates that the cost per thousand "hits" (readers or viewers) will vary depending upon the success of the new cable television network she plans to use, as follows: $$\begin{array} { | l | l | l | l|} \hline { \text { Strategy } } & { \text { Cable Network } } \\\hline & \text { Successful } & &\text { Failure } \\ \hline \text { Print } & \$ 10 && 10 \\\hline \text { Mixed } & 4 & &14 \\\hline \text { Television } & 1 && 21 \\\hline\end{array}$$ For what range of probability that the new cable network will be successful will she select the print media strategy?

• A) 0-.4
• B) 0-.55
• C) .4-.7
• D) .55-1
• E) .7-1

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Definitions:

Gambling Behavior

Engaging in games of chance for monetary stakes or other valued outcomes, often analyzed in the context of psychology for its risk and reward dynamics.

Reinforcement Schedule

outlines how often and under what conditions a behavioral response is reinforced, influencing the strength and rate of the response.

Pop Quizzes

Surprise tests given without prior notice to assess or reinforce learning in an educational setting.

Fixed-interval

A type of schedule in operant conditioning where a response is rewarded only after a specified amount of time has elapsed, leading to a pattern of response.