The Strength of an Association Between Variables Can Be Shown

question 16

Multiple Choice

The strength of an association between variables can be shown by computing phi,a measure that is

• A)appropriate for 2x2 tables.
• B)relatively easy to calculate.
• C)based on chi square.
• D)all of the above

---

Definitions:

Evaluative Conditioning

A stimulus will become more liked or less liked when it is consistently paired with stimuli that are either positive or negative.

Spreading Attitude Effect

A liked or disliked person (or attitude object) may affect not only the evaluation of a second person directly associated but also others merely associated with the second person.

Automatic Activation

According to Fazio, attitudes that have a strong evaluative link to situational cues are more likely to automatically come to mind from memory.

Moderator Variable

A variable that qualifies an otherwise simple hypothesis with a view to improving its predictive power (e.g., A causes B, but only when C (the moderator) is present).