As It Relates to R&D, a Firm's Expected-Rate-Of-Return-Curve, R

question 231

Multiple Choice

As it relates to R&D, a firm's expected-rate-of-return-curve, r,

• A) slopes downward because the firm arrays, highest to lowest, the rates of return on R&D activities.
• B) slopes upward because of the law of diminishing returns.
• C) is a horizontal line.
• D) depends on whether it borrows from the bank or uses retained earnings in financing R&D.

Describe the role of positioning and its impact on marketing effectiveness.

Explain the concept of branding and its significance in marketing.

Understand the concept of commoditization and its effects on the market.

Identify the stages of the product life cycle and their marketing implications.

---

Definitions:

New Product Ideas

Concepts or proposals for goods or services that are not yet developed or marketed, often emerging from research, customer feedback, or innovative thinking.

Brainstorming

A group creativity technique designed to generate a large number of ideas for the solution to a problem.

New Idea Generation

The process of creating novel and original concepts or solutions, often leading to innovation.

Geodemographic Analysis

The study of people based on where they live, integrating geography with demographic analysis for marketing and other purposes.